Bob Geldof on Cause Marketing

by Ed on November 22, 2010

Even if you weren’t old enough to watch the first LiveAid,
you may know Bob Geldof was the catalyst that made it happen.
This was truly a good moment for humanity.

In the video below, Geldof apologizes to the massive crowd in London
for not being able to resist switching from organizer to musician
playing for them during LiveAid8
But there’s something else here;  resonance.
Even though he’s doing his big  Boomtown Rats hit,
“I don’t like Mondays”
if you watch it through – especially 2:54 to 3:24 - you’ll see
a generation united for a cause. We can do this again and again…

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